Independent technology company

Software built from the work itself.

Primal Array develops focused digital products for real-world operations—turning complicated processes into tools people can actually use.

PRODUCT ARRAY ACTIVE
01ServiceTechIQField service operations
02SmokerIQBBQ tools & guidance
03Next in the arrayBuilt for a real need
Product-ledWe build what we believe in
Founder-builtDirect thinking, tight feedback
Arkansas-basedHeadquartered in Hot Springs

The product array

Focused products. Practical outcomes.

Each product begins with a problem worth solving and is shaped around the people doing the work.

In development

PRODUCT 01

ServiceTechIQ

Field service operations, without the busywork.

A multi-tenant platform that connects service requests, dispatch, technicians, equipment, quotes, time, and customer communication in one clear workflow.

RequestScheduleComplete
Ask about ServiceTechIQ
Available now

PRODUCT 02

SmokerIQ

Better cooks start with better information.

Straightforward calculators, smoking guides, recipes, and gear built to help backyard cooks plan with confidence and get more from every cook.

PLANCook times
PAIRWood & meat
LEARNSmoking guides
Visit SmokerIQ

How we build

Technology should fit the work—not the other way around.

Primal Array stays close to the problem, learns the real workflow, and builds only what moves the work forward.

01

Start in the real world

Understand the people, the pressure points, and the process before designing the solution.

02

Make complexity feel clear

Bring the right information forward and keep unnecessary steps out of the way.

03

Build for daily use

Create durable, practical products that earn their place in the workflow.

Field operations Customer portals Mobile workflows Purpose-built tools

Selected custom work

When the right tool doesn't exist, there may be a reason to build it.

Primal Array takes on select software projects where a focused, purpose-built product can solve an operational problem better than another off-the-shelf system.

Tell us what is not working
Primal Array LLC

About Primal Array

Founder-led and built with intent.

Primal Array LLC is an independent technology company founded by Michael Rhodes in Hot Springs, Arkansas. We develop and commercialize proprietary software and related products designed around real needs—not abstract trends.

Hot Springs, Arkansas

Start a conversation

Have a problem that deserves a better tool?

michael@primalarray.com